Hi, I’m Muskaan
I am a full-time enthusiast of good design.
Welcome to my creative space.
I help ideas sail with clarity, care, and direction.
Let’s Design
Dig deep. Learn fast. Make ideas tangible, with research, intuition, and care.
Let’s Ship
Move with purpose. Launch what matters, with clarity.
Let’s Grow
Observe patterns. Measure what matters. Rework with intention.
Shaping thoughtful products—where design is deep, and decisions are deliberate. ✨
Boosting Creator Retention (Exly)
Revamped the Exly creator dashboard to boost retention by 45% through a personalized, insight-driven experience.
Building Community for Creators (Exly)
Introduced new revenue stream for Exly, through branded community initiative for creators to allow upselling and cross-selling to their audience.
Enhancing a Business SOP (Exly)
Introduced enhancements that improved the usability of automated zoom recordings for creators as well as reduced business costs.
Platformizing Shift Management (Shipsy)
Designed a shift preferences & approval system for gig-worker platforms, creating a shared vocabulary of states between hubs and delivery riders.
Reintroducing the Referral Program (Shipsy)
Improved the rider-side referral program for Flipkart Minutes, that helped Flipkart increase order completions and revenue during their Big Billion Days sale.
Unboxing Trip Optimization (Shipsy)
Redesigned route optimization for delivery riders, turning a blackbox into informed control and increased order completion rates.